Time to get the word out about Upper Cervical Care & we can help! |
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| Danny Ray Transverse Myelitis |
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Danny Ray's Desire to Promote UC Care |
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| I often find myself thinking on how to spread the word of Upper Cervical more effectively. Yes, I talk to people everyday and praise the benefits that I have experienced through my care program, but this seems to happen on a very small level. I like to envision reaching millions (that’s right, I said millions) of people and turning them on to the power of Upper Cervical Health Care! I see this happening through understanding three key elements to this health care and their symbiotic relationship. First, and most importantly, is the patient. The world is full of people that need and are seeking medical treatment for many different diseases and conditions. The second key element of health care is the doctor. Sick people need doctors trained to meet their needs and treat their ailment(s). In traditional medical care the patient goes to a primary care physician and receives a referral to a specialist so care can begin. Does this exist in the Upper Cervical community? Regretfully, the answer is no. When I was battling Transverse Myelitis I was not introduced to Upper Cervical by any of my doctors, nor did I read about it on-line or in magazines. So how did I find my way into an Upper Cervical office? I found out through a friend that knew a guy who knew a guy…WORD OF MOUTH. More importantly, word of mouth from an upper cervical advocate!! This brings me to the third entity of the health care system: the advocate. Many marketing specialists will tell you the most important marketing will occur via word of mouth. I will make the claim that as it relates to Upper Cervical, word of mouth is the single most important method of new patient acquisition and many times this marketing method is the only avenue used by doctors. The International Upper Cervical Patients Advocates Association (IUCPAA) is the organization that I have joined to help me learn how to spread the word of Upper Cervical Health Care. It is the organization that I believe and know has one mission in mind: get sick people to upper cervical doctors. I challenge all doctors to contact the IUCPAA to learn how partnering with the IUCPAA will help reach those that are sick and in pain. Click here to read Danny Ray's story. |
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